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Running Shoes 101

Here at LOCO, we believe that the best customers are informed customers. We are confident that we have a shoe that's just right for you. But we also want to share with you all the technical and non-technical information that makes for finding the right shoe. After all — we're runners too!

What is the best running shoe for you?

That depends. Because each runner is unique and running styles differ, there is no perfect running shoe. The best running shoe for you depends entirely on the shape of your foot, your running style, or bio-mechanics and on the amount of running you do. Running shoes are designed to protect your feet from the road, provide traction on different surfaces, cushion the landing shock and support your feet.

Key points for picking the right running shoe:

Picking the right shoes for running is more art than science. Many runners experiment with different brands and models until they find just the right fit, feel and functionality. To shorten your trial and error period follow these steps:

Buy shoes specifically designed for running

Running shoes are designed with the runner in mind. Cross training shoes are OK to train in occasionally, but if you run three times a week or more, step up to a real running shoe.

What makes a running shoe different?

Overall, running shoes provide the best protection for your feet, legs and body from the repeated stress of thousands of landings per mile. Each time you take a stride and land, your foot absorbs two to three times your body weight. This repeated impact is different from other sports in that it is highly repetitive. Running shoes built in features that enable you to run day after day more comfortably and with less chance of over-use injury.

  • Cushioning
  • Flexibility
  • Motion control
  • Traction
  • Tortional stability
  • Night-time reflectivity
  • Breathability

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Running Shoe guide for Dummies

Learn more about running shoes before you buy

Part 1 How to check for fit, feel and function

Part 2 Cushioning technology for the non-rocket scientist

Part 3 How much stability do you need in a running shoe?

Part 4 Take a test run—what to check for

"...yesterday I received the Xpresso model and today I was out for my first 10 K, great feeling, I am very enthusiastic about your product, congratulations. Thanks also for the quick delivery. Ciao, Claudio"
Triathlon coach - Italy