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Loco Sports Canada Canada

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Our Promise to Runners

It's really simple. From the LOCO company, you can expect running shoes that follow a simple fit, feel and functionality promise:

That's our commitment. Now what does it mean to you and your club?

Our Model Promise: LOCO will keep select running shoe models the same design for 5 years. Now, you can finally enjoy running in the same model year after year after year.

Function First: LOCO shoes contain only those features and technology that add functionality to a product. We will not submit to technology hype or fashion for fashion sake. Our motto is just the technology that works, no hype, no frills.

Distribution Exclusivity: LOCO will commit to marketing its shoes to the core runner market through specialty running stores, online and direct at events. LOCO will not dilute its performance brand or your running individualism by selling shoes to the mass market, or big-box retail stores.

Our Service Commitment: LOCO shoes will be sold only by educated runner reps in our direct sales channel approach or through running specialty stores who support the running community.

Our Price Commitment: LOCO will provide loyal core runners with reasonably priced shoe models and other runner incentives. LOCO shoes will be designed with the best features and value per price. We will not build inflated pricey models for the sake of a higher perceived value.

Our Community Commitment: LOCO will give back to the running community: The LOCO company will support the running community in spirit and with specific programs aimed at giving back to the sport. We will support local school teams, work directly with local running clubs and give back a percentage of each sale to a designated non-profit clubs and group.

Our Brand Promise: "For runners, By runners"

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Real Shoes. Real Runners.

Loco shoes are designed for runners like you who want running shoes they can count on running in year after year. Shoes you can grow to love.

"I just wanted to let you know that I talk about the LOCO company whenever I am somewhere running-related. Yesterday I was at the Mill City 5K in Lowell and talked to some runners about LOCOs. Besides liking the actual shoe, what I like even better is the philosophy of the company—BY runners FOR runners. It's a great concept that I completely support, and therefore endorse it wherever I go. Any plans to have LOCOs in stores so I can direct people? Thanks and take care"
Alison B, Rochester NH