 About Us
Why
Loco? | Canadian Distributor
| Founders
Why LOCO?
OK, you'd have to be a little crazy to start a running shoe company, right?
At least that's what we heard as we launched LOCO Sports. But there is a
method to our madness.
We believe most marketers of running shoes have gotten away from their
roots and have become more fashion and technology-driven. The result is shoes
that can be heavy, short-lived and expensive. Then, when you finally find a
shoe that you like, it gets "improved" and you don't like it so much
anymore. Bad deal.
So, we asked ourselves, "what if we made running shoes with fit and
function as a first priority?" And then we asked "what if we made
running shoes in designs that stay essentially the same for 5 years or more?"
That's exactly what runners have been asking for.
5 Year Model Promise
LOCO will keep our running shoe models the same design for five years.
Now, you can finally enjoy running in the same model year after year after year.
Real Shoes. Real Runners. Our Promise to
Runners
So, why is LOCO Different?
The LOCO brand is unique in the market. The founders are runners who are
interested in making great lightweight, essential running shoes. We are
committed to making a difference by supporting runners, running clubs, race
directors and school running teams. Our commitment is more than words; it is
integral to our approach:
- LOCO shoes are for runners, by runners—we are YOU!
- We make running shoes based on fit, feel and functionality, not
fashion.
- LOCO models will be available in the same essential design for 5
years or longer.
- LOCO is committed to the running community.
We are committed to giving back to the running community. LOCO supports the
running community in spirit and with specific programs aimed at giving back to
the sport. We support local school teams, work directly with local running
clubs and work with Race Directors who are affiliated with running-related
non-profit entities.
What LOCO is not:
- We are not a fashion brand, churning out a never-ending array of shoes
long on looks and short on performance.
- We are not hyper-technologists—don't get us wrong. Technology is
good, but not when it adds to weight & price or, the worst, does
nothing for performance!
- We are not a large, publicly held corporation focused only on
profitability, shareholder value and Wall Street stock prices. We are owned by runners like
you.
Enough already! Check out what other runners are
saying.
Top
Canadian Distributor
Loco Canada's operation are managed by Ottawa based Bill Williams, a
member of the Ottawa running scene since 1970.
Bill was one of the original founders (and former chairman) of the National
Capital Marathon and an original member of the NCRA. Bill has
completed more than 1000 races at varying distances, including every National
Capital Marathon and 103 marathons to date.
< Green Mountain Marathon—VT 1973
As Bill says "that adds up to a whole pile of experience with running
shoes. My legs and feet have taken a bit of a pounding over the years".
Voyageur Marathon—Massey Ontario 1993 >
"I need shoes that are stable, cushioned and responsive, but aren't
outrageously expensive, especially when the feel and protection inevitably
begins to fade after no more than a few hundred miles or a few short months of
use." While he considers himself no more than a casual fringe athlete (with
less than ideal mechanics), he has PB's of 2:46 for the marathon (under 2:50
23 times), 1:19 for the half, 57 min for 10 miles and 35:10 for 10k...along
with 50k (4:11) and 50 miles (7:10).
Top
|
Sports Canada
